A lot of Realtors® prefer the path of least resistance. They’ll agree with everything you say, candy coat the rest and take their chances. It’s easier – and secondly, why stir up a potential hornet’s nest before they’ve got the listing?

Sometimes the best guidance is a bit like Buckley’s cough syrup (it tastes awful, BUT it works). Take the path of least resistance and you won’t get the results you expect. THE PROFESSIONALS have been helping clients sell and buy homes for too long to let you think otherwise.

It may involve changing a few light fixtures, replacing an old carpet, or giving the house a more thorough update. In a few cases, it simply requires professional home staging after a thorough purge. Regardless of the situation – it rarely (if ever) means a sign goes in the ground the day after you sign a listing agreement.

We know for a fact that home owners would prefer to sell their home for top dollar without investing time or money in the selling process. Initially we may feel a little push-back, or detect a quiet groan from a client when we lay out their home prep strategy – but once we’re done, the rewards are obvious.

Our approach doesn’t always win applause from people looking to sell at maximum value without doing the work – but we’re willing to walk away if it’s not the right fit.

It’s never easy to take a stand – but the reality is that Lip Service costs everyone:

The seller doesn’t max the value of their home, and it sits on the market like a second string bench warmer. The best prospects who view your home don’t appreciate its true value.

If we told you it normally takes weeks to prep an average home for the market, your first reaction might be surprise. Whereas, if we show you how we do it, how we help, and the difference it makes in the market – we’d be more apt to smile and shake hands.

THE PROFESSIONALS’ ADVICE: Beware the Realtor® who favors the path of least resistance.